Raymond Pietramale

Houston, TX

Phone: 713-320-6845 • Email: rpietramale@gmail.com

This website designed and built by me.

Director of Marketing | Global Brand Strategy | Creative Leadership

Strategic and results-driven marketing executive with 30+ years of experience leading global brand development, integrated marketing strategy, demand generation, and creative operations across industrial manufacturing, technology, hospitality, retail, and consumer sectors is how to best describe Raymond Pietramale.

Proven success driving brand transformation, market expansion, executive thought leadership initiatives, strategic narrative development, market positioning, and revenue growth through integrated marketing, communications, and cross-functional leadership. Extensive experience managing global marketing operations, multimillion-dollar budgets, agency/vendor relationships, and multidisciplinary creative teams.

Recognized for combining strategic business leadership with strong creative execution to elevate brand visibility, strengthen customer engagement, and support enterprise growth initiatives.

Work Experience

Director of Marketing and Brand Management

TerraSource Global / Elgin Separation Solutions • Stafford, TX • October 2010 to Present

Global manufacturer of heavy equipment and industrial processing solutions serving the oil & gas, mining, forestry, biomass, aggregates, and material handling industries.

Leadership & Strategic Impact

Direct global marketing strategy and integrated branding initiatives supporting a $185M industrial equipment organization across multiple international markets.
Lead multidisciplinary marketing and creative teams responsible for branding, content development, photography, video production, web strategy, advertising, and campaign execution.
Manage multimillion-dollar annual marketing budgets across digital advertising, PPC campaigns, social media, trade publications, CRM initiatives, and trade show programs.
Partner closely with executive leadership to develop strategic messaging, thought leadership initiatives, market-facing communications, and growth strategies supporting global business objectives.

Key Accomplishments

Led comprehensive brand revitalization initiatives that unified corporate messaging, strengthened industry positioning, and established strategic narratives supporting global sales, distribution, and stakeholder engagement.
Developed and executed global trade show strategies including exhibit design, logistics, event operations, vendor management, and staff coordination, generating increased customer engagement and qualified sales leads.
Directed website strategy, SEO optimization, CRM integration, and digital lead generation initiatives to improve inbound marketing performance and sales support capabilities.
Developed strategic narratives, thought leadership content, executive presentations, and technical product messaging that translated complex industrial technologies into compelling market-facing communications.

Director of Communications

AmeriSciences • Houston, TX • March 2004 to October 2010

International direct-selling nutrition and wellness company specializing in dietary supplements and nutritional beverages.

Leadership & Strategic Impact

Led global marketing communications, executive messaging, and strategic storytelling initiatives supporting international market expansion and distributor growth.
Managed cross-functional teams including designers, videographers, writers, event personnel, and external vendors.
Oversaw branding, marketing operations, departmental budgeting, recruiting, and vendor management activities.

Key Accomplishments

Helped drive a 400% increase in company revenue during a three-year growth initiative supporting expansion into the United Kingdom, Mexico, and Brazil.
Directed global branding initiatives across packaging, product launches, point-of-sale displays, advertising campaigns, and promotional materials.
Led creative production for photography, video, live events, and brand storytelling initiatives that strengthened customer engagement and brand consistency across international markets.

Founder & Creative Director

Grape Ape Media Group • Houston, TX • September 1996 to March 2004

Founded and operated a full-service branding and creative agency serving hospitality, retail, education, manufacturing, food & beverage, and corporate clients throughout the United States and Canada.

Key Accomplishments

Built and managed a portfolio of 30+ recurring clients through strategic branding, creative marketing campaigns, and long-term business development initiatives.
Directed full-cycle creative and marketing projects including branding, packaging, advertising, signage, print production, photography, and digital design.
Led creative development for a nationally recognized ADD/ADHD publication featured on The Oprah Winfrey Show with circulation exceeding 200,000 readers.
Managed client strategy, budgeting, vendor relationships, and project execution across multiple industries and campaign types.